Weber Mortgage

Weber Mortgage is a local, family owned mortgage company based in Birmingham, AL. I was brought on by Maacah Davis to produce the visual elements for the Weber re-brand. The client’s goal was clear from the start — family and Weber are inseparable in practice and vision. Thus we approached this modern re-fresh prioritizing family at the centerpiece of our vision.

Logo

Displayed are two versions of the Weber Mortgage logo, an extended, wide-format version and standard version shown beneath. The video shows the transition from the original logo to our refreshed version.


The primary focus of the Weber logo is the singular W. It is composed of either arm of a serif W, joined in the middle by the roof of a home complete with a thin chimney. As previously mentioned, keeping family at the forefront of Weber Mortgage was a priority and what better way to signify family than a home front and center.

The font selected for “Weber” is Baskerville Old Face and for “mortgage” is Raleway.

For more details about the logo and it’s use, please see the style detail style guide that we provided to the client, below.

Style Guide

Color Scheme

The Weber Mortgage Team was passionate about maintaining their existing color signature color, #1f86c8. To complement this and allow for additional variability, we adding complementing blues in the shades shown as well as a standard true black and white for simplicity. 

Mock-ups

Social Media Posts

Maacah's Instagram mockup