Black-owned and the first fashion magazine in Alabama, belladonna is one of a kind. Romantic, fairytale editorials that normalize different bodies and shades are the norm and print is the preferred medium. Belladonna is more than a magazine, it is an escape.

My great escape was happenstance but the dynamic between Maacah and I was instant. I grew in the ranks at Belladonna from intern to art director before ultimately serving as the editor in chief. My personal and professional development skyrocketed in this three year period as I learned the ins and outs of my chosen mediums from the perspective of the fashion world. 

I do not think there is any version of me circa 2014 and prior that would believe my trajectory. Born with a congenital disorder, I was wheelchair bound for the majority of my childhood and adolescence. When I finally started walking on two feet, I was reminded that I was not only physically limited as I would later come to be diagnosed with Autism-Spectrum Disorder.

For me, belladonna made the escape that I had created in my head so many years ago a reality—a tangible escape printed on 8.5″ x 11″ pages and filled with bold proclamations and even bolder colors. It became a place where I could both find and create beauty, and a place that I hoped others could as well. It became a place that I could be proud of my scars, my brain, and my heritage without having to define them.

Here I share a narrow glimpse of my work at Belladonna, though I no longer create there, it will always be a part of my journey.

belladonna magazine is an ethical fashion publication owned and published by Maacah Davis.

Magazine Spreads

The nature of being a small publication was having a small team. A vast majority of my time was dedicated towards spread ideation and design. Below are a sample of spreads that I designed from the most recent belladonna issue and my first issue as editor in chief, Gold Soul. 

sample Social Media Posts

During my time at belladonna mag, I was responsible for a variety of content creation — including social media graphics. Primary social engagement was done through Instagram and graphics were typically curated in 9×9 spreads with themes based on recent or upcoming events or upcoming editions.

Mock-ups + more